Open for business? Make sure your marketing says so…
As we move into the second month of lockdown, many companies are considering their strategies for recovery. We’ve seen some amazing business innovations recently, including gin distilleries developing hand sanitiser products, restaurants offering online and takeaway orders and fashion brands making PPE and face masks. For businesses to continue in the long term, now more than ever it is important that you continue to engage with your customers and foster a sense of community. We’ve helped clients do this through engaging content, thinking of new and creative ways to involve your customers online or holding virtual social gatherings. Through effective marketing and communication, brands can increase their role in consumers’ lives and maintain a positive relationship beyond the short-term. Social media platforms, once cluttered with advertisements for products, are now giving way to online conversations, games, challenges, cooking tutorials and fitness classes. When we can’t see each other in person, feeling that sense of community through online channels is essential. [...]
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