Month: July 2022

This week we turned 6. We’re closing this year as our most successful yet and I feel incredibly grateful to be where we are right now. I wanted to take a moment to thank everyone we’ve worked with, and all who have supported us over the last 6 years. There are many moments that I will never forget, from hiring employees, to the first big contract win, or the times we see our work in real life. Even the first time we had a client complaint sticks in my mind. So many moments define a successful business and I have learned that how you respond to failure is just as important as how you respond to success. For anyone thinking of starting their own business, you will work hard, you will make a lot of mistakes, and you will feel higher rewards than at any other point in your career when the success comes. In my experience, it is completely [...]

Many businesses face a slump during the summer months. In our first couple of years at Gingerhead, we experienced the same. This year has been our busiest yet and we’re both grateful, and wanting to share some of the things that helped us during quieter years: Hold a social media contest – when we started ‘Spot the Gingerhead’ we did not expect it to go as big as it did. It was a simple social media campaign encouraging others to get our brand seen. We used tote bags and water bottles as the main ways to ‘spot the Gingerhead’. We reached 14 countries, traveling over 50,000 miles that summer. It was such fun seeing our favourite people engaging with the brand and we still look back on that campaign with a smile.Don’t cut prices, add value – when you’re a service-based business, discounting just de-values your services. Instead, better to talk with your clients / prospects and offer added-value items, [...]