Wings, raves, and personalised pop: let’s talk great marketing
As the resident Gen Z-er at Gingerhead (sorry ladies!), I spend a lot of time spotting the brands that really resonate with my target audience. I’m talking about the ones that show up in my feed, spark conversations in group chats, and make you want to hit “add to basket” without a second thought. Whether it’s flavour-packed wings, a scroll-stopping DJ set, or a personalised bottle of fizz, these brands are making standout moves in the marketing space. Wingstop: welcome to Liverpool! If you’ve walked down Liverpool city centre recently, chances are you’ve seen the queue to the new Wingstop before you’ve even smelt their signature lemon pepper and mango habanero wings. Wingstop have absolutely nailed their entry into Liverpool. They didn’t need a massive OOH campaign or an eye-catching TV ad. Instead, they let the people do the talking, filming, and mukbanging. If you're on TikTok, you’ve probably seen people munching through boxes of saucy wings with their infamous [...]
Continue Reading