Ansa – Don’t bin batteries campaign

We worked for Ansa and Cheshire East Council on an environmental campaign to reduce fire risks from incorrect disposal of used batteries, across their 100,000 households’ borough. The creative marketing campaign targets the family market initially, using superhero characters as a friendly way to introduce a serious topic, with simple messaging and a range of still and animated graphics across multi-media channels.

The live campaign launched early in 2020.