Ansa – Your waste is changing campaign

Brand / Design / Illustration

Ansa and Cheshire East Council have introduced Food Waste bins across their 100,000 households’ borough. Our research identified families as the most likely to change their food recycling behaviour. The brand and creative marketing campaign targets that market, appealing to their ethics and sense of fun with the naughty, hungry bin monsters.


The live campaign launched early in 2020.