Atria – Brand Identity & Website

Re-positioning the Atria brand to better reflect their business objectives.

Atria is an ambitious software company that provides services to the Parking Sector. They are part of the Agena Group. The company is agile, customer-focussed, and innovative in their technology solutions. They wanted their brand to better reflect the business and its future direction.  

To help our client deliver their objectives, we provided a brand identity, website, exhibition materials for their launch, and a sales brochure.

The UK Car Parks Industry is worth a reported £1.1 billion and is regulated by the British Parking Association (BPA).

We created a modern brand with abstract elements to inspire movement. Due to the nature of the business, our intention was to quickly inspire trust, we did this through the colour palette and key messaging.


A successful launch, followed by increased performance, motivation and a shared vision across the group. Atria was recently a headline sponsor at the IPC Annual Conference.