Hazlehurst – Development Marketing
Residential development marketing for an over 55s scheme, offering 100 homes of mixed tenure.
Halton Housing is a housing provider, with over 7,000 homes across Cheshire and the Northwest. Hazlehurst is their third independent living scheme, offering 100 homes of mixed tenure.
To help our client deliver their objectives, we provided a brand identity, hoardings, signage, digital graphics, and a sales brochure.
We considered the heritage of the area, particularly the inspiration for the name, local businessman Thomas Hazlehurst who founded the soap and alkali manufacturing company, Hazlehurst & Sons in 1816.
We developed a rich colour palette, heritage style font and bespoke soap-inspired patterns, paired with positive lifestyle imagery to give customers a sense of how they will feel in the homes.
The brand style intended to complement the interior designs for the scheme, creating a strong, cohesive look throughout the building, and in the marketing materials.
Impact
Several reservations have been made for shared ownership and affordable rent apartments. There is an official opening ceremony planned for 2023.
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