Kari – Curry Pastes

Brand / Design / Illustration

These beautiful curry pastes are full of flavour with no icky additions – ideal for busy but health conscious cooks. We used a vibrant and enticing colour palette to help the sauces stand out on the shelf, special edition packaging design and a brand with a hint of warmth and humour – the personality of the chef behind the sauce.


An enticing, high-end brand to target the 30+ female foodie market with special edition packages for the launch.