Sefton Council – Annual Visitor Guide

Design / Illustration / Copywriting

We work as the Creative Marketing Agency for Sefton Council’s tourism team. As a UK-based seaside town, our client was affected by the COVID-19 pandemic.

Our job was to write, design and print the Annual Visitor Guide for Southport. This document is provided in print and digital format.

We used a friendly hand-drawn doodle illustration style to appeal more to families and a younger market, to engage with customers.

Our aim is to make the guide inviting as a quick flick through browse or as a document that the reader will sit down to read with a cuppa while they spend time discovering more about their favourite seaside town.


Clear, easy to understand, accessible and engaging information for the wide demographics of residents across the borough and domestic tourists.