Victoria Baths – Development Marketing

Regeneration development marketing to target investment for a Grade II listed building.

Victoria Baths is a Grade II listed building in Southport. In recent years, it has been used for a series of bars and nightclubs, as well as some swimming and leisure facilities. Our client’s objective was to attract suitable investment of over £6 million, to regenerate the building and support the local economy.

To help our client deliver their objectives, we provided market research, a brand identity, website, and sales brochure.

It was important to the brief to include the history of the building and town within the visuals. We used stylised illustration to enhance the ornate characteristics of the original features of the building. We also kept to a simple, minimal colour palette to allow the architecture to stand out.

We have been a retained Creative Marketing Agency for Sefton Council since 2019.


The project went live late in 2022. The response has been successful with our client and their stakeholders so far.